Rajadhani Group of Institutions

Rajadhani Group of Institutions, came to us with a desire to increase their website traffic and enrolment for next batch while generating high-resolution assets for student’s persona, pay-per-click (PPC), and paid social advertisements. Rajadhani Group of Institutions, a venture of Rajadhani Group strives to empower students to become true professionals by guiding them to reach their optimum potential.

As a result of this emphasis, Rajadhani Group of Institutions worked with us at Wowels to strategize a captivating campaign with the below objectives. Wowels were able to measure the traffic, conversions, and revenue attributed to each in Google Analytics as the end of the campaign to review real-time results.

Leveraging both the text content from Social Media influencers and the image assets from Instagram & FB in organic social and paid social campaigns, brought our digital marketing efforts facilitate  everything into a complete cross-channel campaign strategy.

The Challenge

  • Increased brand awareness.
  • Drive traffic to their website.
  • Make the college accessible, personable and more enticing to prospective students.
  • To identify the student persona and ensures the candidate to choose their Career Education
  • Enrolment.
  • New Landing Page for Admissions with the latest SEO Strategy.

The Results

  • Increase in SEO rankings
  • Rid of all limitations to event tracking and analytics
  • Increase in overall conversions
  • The new strategy and platform is much more sophisticated, tactical, and shows how a rebrand and rebuild can take a business one step up ahead!
  • Continuous growth in admissions for the three individual department courses.
  • Student’s strong online presence & Engagement triggered a positive vibe for the organization. Every year, rising number of students have acknowledged influence of online mediums in their decision making process.

Our Experience in the Education Sector is vast; here are a few case studies that you may find interesting

RIET

  • 360 Degree Integrated Marketing Strategy
  • Received 500+ Leads Every Month with an Average Cost Per Lead of INR 120.
  • Acquired 100+ Remarketing Leads in Google with an Excellent Conversion Rate.
  • Achieved Top Search Rankings for all the Curriculum Specific Keywords on Google.
  • Landing Page Traffic Source segmentation & Optimization.

RBS

  • Acquired 2000 Student Leads with an Average Cost Per Lead of INR 150
  • Received 500+ Leads with Customized Landing Pages for India & Middle East.
  • Used Social Media for Student Engagement & to Build the Alumni Community.
  • Effective SEO optimized Landing page to encourage students to take action.

RIHMCT

  • Cost per lead of the campaigns was brought down to INR 103 from INR 400.
  • under the same budget achieved 2000+ leads within FOUR MONTHS.
  • Conducted student engagement activities across various social media platforms for brand awareness & Audience Engagements.
  • Landing Page Traffic Source segmentation & Optimization.